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Tag Archives | wedding planning
Do You Think Outside the Box With Your Wedding Planning Business?
I made a new friend in Randy Fenoli, Fashion Director of Kleinfelds and star of TLC’s “ Say Yes to the Dress” at the Engage 09 summit.
Randy is a such a fantastic person and a huge advocate for thinking out of the box when it comes to your wedding planning business. At Kleinfelds they have a special closet where brides are shown via webcam modeling a wedding dress for friends and family that cannot attend the dress shopping experience in person. Total out of the box ides… and I’ll bet it helps dress sales.
But what are you doing in your business that’s out of the box?
Even the smallest touch can WOW a brides and send a referral your way. When Simon and I plan weddings he brings along his pro camera and takes tons of detail shots of the décor, shots of the couple with his telephoto lens (as their pro photog is always in the prime position of course) and shots of the party after the photographer leaves. The couple doesn’t really notice on the day of but they are thrilled when a DVD arrives in the mail after the wedding from us. They discover 300+ candid photos and detail shots of their wedding décor. Not something they were expecting but it heightens their experience of working with us.
Ciara’s Rockstar Wedding Planner Advice
Sit down right now and brainstorm ideas about what you could do to create an out of the box experience for your bridal clients. And then act on at least 3 of them and see what a difference it makes in your bride’s happiness and in your business.
Reach out to brides through PR and teleseminars
Coming Up for Become A Rockstar Wedding Planner
The topic of this month’s call is “How to be a Rockstar Wedding Planner with the Media and Get on TV, Radio and Featured in Magazines.” To help me share this topic with you I have two very special guests, great friends of mine, Stacey Johnes and Regina Novickis who are PR experts and owners of Media Tonic. They’ve worked with Disney, Fox, xbox, Columbia-TriStar Pictures and their publicity campaigns have been huge. Their clients have been featured in In Style magazine, on CNN and the Today show just to name a few. They are going to be on next month’s call with us and I don’t want you guys to miss it because it’s going to be a really great call. So if you aren’t a member of Become a Rockstar Wedding Planner, click here now to sign up!
Teleseminars Can Help You Sell Many Brides All At Once Instead of Only 1 Bride at a Time
I’ve told you before how having a teleseminar after a bridal fair can help you close the deal with many brides instead of having to meet with each one on one. I’ve also talked about the success I’ve had with hosting teleseminars for brides and creating my DIY Wedding Planning System from the recordings. But a lot of you have told me that teleseminars (and how to successfully do them) have remained a mystery to you.
I want to introduce you to a friend of mine.
In the last 8 months, she’s enjoyed not 1, not 2, not 3 but FIVE 6-figure-plus launches!
I’ve told you about her before – her name is Lisa Sasevich of The Invisible Close.
Well, Lisa is at it again, except this time she wants to teach YOU exactly how she’s created FIVE 6-figure-plus launches plus built a 7-figure business in less than 3 years.
And she’s doing it for free in her BRAND-NEW teleclass “5 Simple Secrets to 6-Figure Teleseminars: How to make BIG FAST MONEY doing what you LOVE!” on Thursday, July 23, at 4 pm EDT/1 pm PDT.
(In a hurry? Grab your seat by clicking here.)
On this ground-breaking call you’ll learn:
1) The #1 thing you need to focus on to get BIG sales results on your Preview Call (Most speakers don’t know this!)
2) 4 simple steps to craft your Preview Call talk so it sells! (Psst — This is the exact formula Lisa used for her last five 6-figure launches.)
3) Lisa’s secrets to tripling your sales after your Preview Call. This simple formula works like magic. Not knowing this used to cost her thousands of dollars a month, but Lisa’s going to teach it to you so you can quickly learn from her mistakes.
4) Exactly how to structure your teleseminar Irresistible Offer. (Hint: It’s different than the offer you make in a face-to-face setting, from the stage or on a one-on-one phone call!)
5) The most critical mindset shift you need to make before attempting to sell anything. Don’t even bother with all the strategies Lisa’s about to teach you if you’re not willing to do this!
Here’s that link again to reserve your spot in this complimentary teleclass.
The Wedding Report’s Stat of the Week
Couples getting married in the next 18 months choosing cool colors over warm colors. The table and chart below show the top 3 color schemes.
| Blues | 17% |
| Purples | 11% |
| Greens | 10% |
![CHART IMAGE [Top Color Choices]](http://www.theweddingreport.com/images/stow_07062009.gif)
Date: July 2009
Source/s: Proprietary surveys from June 2009/The Wedding Report
How to Raise Your Rockstar Wedding Planner Persona with Brides & the Wedding Industry
Next week’s BRSWP call topic is How to Raise Your Rockstar Wedding Planner Persona with Brides & the Wedding Industry.
Join Ciara as she details steps you can take to increase your celebrity status as a wedding planner with brides and get yourself noticed in the wedding industry. Ciara will also share insights from the Engage’09 conference where she met with industry greats like Darcy Miller, Editor of Martha Stewart Weddings, Sylvia Weinstock of Sylvia Weinstock Cakes, Randy Fenoli, Fashion Director of Kleinfelds, Antonia van der Meer, Editor of Modern Bride and many more!
If you’re not a member of Become a Rockstar Wedding Planner, it’s not too late to sign up and get in on this call! Just go to www.rswpcoaching.com to sign up now!
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