Tag Archives | bridal fair

Look What We’re Up To!

By on January 28, 2011 in Blog, Ciara's Updates

Woo hoo! This weekend Firefly Occasions was honored by winning Best Booth of the entire Calgary Bridal Fair (January 23, 2011). There were a lot of inspirational booths there, so we’re even more pleased we were voted to receive this distinction.

(You can see pictures on our Firefly Fan Page.)

Well, Rockstar Wedding Planners Innovate! And we’ve definitely been busy providing you with innovative ideas to grow your high-end wedding planning business in our video series. Click here to see the tips if you haven’t already.

Soon we’re Vegas-bound March 21-23 for Rockstar Wedding Planner LIVE, Grace and Luxury: How to Attract, Work With, and Be Referred By The High-End Bride. If you haven’t registered yet, I recommend reserving your space ASAP while there are still some seats left. It’s a great opportunity to meet other High-End Wedding Planners ready to claim their own High-End Bridal Clients.

Frankly this event could change your life.  Click here to learn more and purchase your ticket. I hope you’re coming.

Valentine’s Day is right around the corner so I hope you enjoy my article, “Love Is in the Air, But Are They Planning Their Wedding Without You?”

Love and wedding planning success,

Ciara

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Get Your Rockstar on at the Next Trade Show!

By on January 17, 2011 in Blog, Ciara Recommends, Product Items
Ciara bridal expo“How to be a Big Success at a Bridal Trade Show” is a must-have resource for all wedding planners who are ready to make their mark. This classic guide walks you through getting the most trade show success possible with our proven, easy-to-follow strategies. Implement the suggestions and you’ll easily gather a throng of new brides eager to hire you and fill your wedding calendar.

 
 Read it and learn:
  • Insider strategies to keeping in touch with your potential brides…without selling or bugging them;
  • How to make the most of your networking time with other vendors as well as attendees so you get the most bang for your buck;
  • Stimulate your own creativity with our winning booth decoration ideas…plan to get to know A LOT of brides looking for your services…
And more!
 
You can’t beat the price either! Check it out by clicking here. 
 
P.S. Don’t forget to sign up for my video training series. Click here for more information.
 
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Why Wedding Planners Need To Do Bridal Fairs

By on February 2, 2010 in Articles, Blog

By Ciara Daykin

Jan Bridal fair 1Whenever I participate in the Bridal Fair I always have other planners asking me- “was it worth it?” The simple answer is yes but I can tell you that it’s not just what you do at the fair but it’s what you do afterwards that makes the fair worth it.

Here are 4 tips for maximizing your Bridal Fair investment:

  1. Create A Great, Showstopping Booth- Even if they’re not giving out an award make sure your booth stands out. You want your booth to resonate with your target bride so that she stops by. It also shows other wedding vendors that you’re playing a bigger game and that can mean more referrals.
  2. In person and Online Attention- We always take a ton of pictures of our booth because it’s not just the people who notice you in person that you want to impress but you want to leverage EVERYTHING that you do so that means tweeting and facebooking like crazy about your participation in a Bridal Fair. That way even if brides aren’t there they are taking notice of the splash you’re making.
  3. Sep bridal fair 2Build Your List- Bridal Fairs are the best way to build your list. I always give out my free report and have brides sign up to receive it via email and then later they get my ezine. This follow up is crucial and makes the difference between getting business post fair and not.
  4. Make Genuine Connections- Yes we live in an online world and it’s important to market online (you know I believe in that) but it’s also important to have some face time with engaged couples and to make a connection with them. Brides and grooms come to these shows seeking answers and as a wedding planner, you have lots of them. Really listen to what their needs are and suggest how you can help them. We take appointment bookings right there at our booth and are busy in the weeks post fair with interviews.

Jan Bridal fair 2Ciara’s Rockstar Wedding Planner Advice

Bridal Fairs are fantastic for wedding planners to participate in. It’s a great way to build your list and get noticed. I personally love the networking we get to do with other vendors as it’s great to see them outside of a wedding and reconnect. Bridal Fairs can be extremely profitable but you need to make sure you have all your marketing materials and your strategy aligned before you take the plunge. At Rockstar Wedding Planner LIVE this year I’ll be creating a Bridal Fair booth to show you the optimal setup and I’ll also be providing each attendee with a package of sample marketing collateral that you should be giving out at the fair AND sharing my follow up plan with everyone in attendance. This is a GREAT reason to attend Rockstar Wedding Planner LIVE, because just one hit off your next Bridal Fair more than pays for your attendance at Rockstar Wedding Planner LIVE. Click here to secure your ticket.

CiaraCiara Daykin is the Rockstar Wedding Planner. She is an award-winning event planner and CEO of Firefly Occasions Inc. with offices in both Canada and the United States.

Ciara has devised a system for creating and maintaining a successful event planning business. She shares her knowledge with other planners through her Rockstar Wedding Planner coaching programs and various speaking engagements.

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