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Cultivate Your Rockstar Image

By on February 27, 2008 in Articles

Tabloids and blogger sites are filled with pictures of our favorite celebrities. Especially, rock stars. But they’re not all pictures of these people performing, they’re pictures of what they’re wearing, what bag they’re carrying, what restaurant they’re eating at. Rockstars cultivate an image that appeals to their fan base. Yes, they are real people, but they make image choices very carefully to attract the fan base that they want.



Why Aren’t You Cultivating Your Image?


You need to start cultivating your image for your fan base. High end brides want to work with high end wedding planners. So you need to start cultivating your image to attract the brides that you want.

Think about rockstars like Kylie Minogue. She glams herself up, dresses like a party diva to attract those into the club scene. Gwen Stefani is always dressed perfectly but with her own unique flare (because she knows that’s what her fan base is into). Imagine that every time you’re leaving your house you’re going to be photographed like these people. What difference would that make in the way you present yourself?


Do They Really Care?



I can tell you honestly that brides judge you and your services on their first impression. They are inundated with “wedding stuff” as you well know and they are going to go with what attracts them the most.

When you make a shift in your image, and cultivate it and your company’s branding towards a specific type of high end bride you’ll see big results.



 



Ciara’s Rockstar Wedding Planning Advice


Stop dying your hair with a grocery store box, toss out your ratty old purse, buy some new shoes and some great suits and really rev up your image. If you’re going for the high end bride then you need to be high end yourself.

But don’t loose your personality.

For me, I never loose the funky edge to my style (really interesting purses from foreign designers, handcrafted jewelry mixed with Tiffany’s, classic black suits with leopard print shoes and a hot pink camisole) but I do make sure that everything I do, and represent is high end so that I am perceived as a high end wedding planner. My image is key to my success.

Not sure who you’re cultivating your image for? That’s because you haven’t built a community of brides yet. Listen in to “Create A Community of Brides That Loooovvveeee You!” on Wednesday February 27th. The cut off for registering for this call is 9am MST on Wednesday morning. You Can “Become A Rockstar Wedding Planner”!

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3 Hot Tips for A Rockstar Wedding Planner

By on February 12, 2008 in Articles


You might be wondering why I called this new venture www.rockstarweddingplanner.com. Well, I started off my career actually working with rockstars! I assisted with the coordination of the Canadian Juno Awards (Canada’s version of the Grammy’s). And as I started my own business I thought, if I can deal with rockstars, I can deal with brides.

But it was more than that… as my business grew, I realized that I am a RockStar Wedding Planner!

Brides line up and wait to talk to me at bridal fairs, I have media calling me for appearances all the time (3 this week alone!), I am courted by all sorts wedding industry heavy hitters to join their circles, AND I’m charging $10,000 for my services and getting it!



What Can You Learn From A Rockstar?


When I was working at the Juno Awards I had the opportunity to be around people like Avril Lavigne and Shania Twain to name a few. I noticed that aside from their talent, there was a mentality that really made these people into rockstars. AND, this mentality can help YOU become a rockstar wedding planner!

I want to share with you 3 tips that I picked up from watching these real life rockstars in action:

  1. Rockstars don’t do everything themselves, so why do you?
    Aren’t you just swamped with work, couldn’t you use some help? You can bet that Celine Dion is not answering her own fan mail! Plus your time is worth so much more than you even realize! You could be paying someone to do the things that take you away from working on growing your business!
     

  2. Rockstars create a wall around them and only let in those who build them up, encourage them, and support them
    Do you have negative influences in your life telling you that you can’t do it, that you’ll never be a successful wedding planner? Kick those influences to the curb or tell them to just plain SHUT UP! You can bet Beyonce’s Mom and Dad weren’t negative Nelly’s as she was pursuing her dream!
     

  3. Rockstars work on their talent ALL THE TIME so that they stay fresh and up to date for their fan base
    Think about Madonna… she is the ultimate rockstar in my books! But she is always learning, studying and growing. She could never play guitar, so she took lessons. When she won the role in Evita, despite being a worldwide icon she still decided to take singing lessons to be even better! As a wedding planner you need to be pursuing ways to improve yourself and your business. And you need to be doing it all the time (once a year at a conference is not enough), you’re not staying current and you’re loosing your audience.


It’s Time For Your Rockstar Transformation!


I’m going to give you a BONUS tip that I picked up from being around real life rockstars:

BONUS TIP: Rockstars are confident that they will succeed, that their projects will be out of this world and that their fans will always be there for them.

It’ll bet you have a hard time with that one. It’s hard to be confident and sure of yourself when your bank account is drying up and brides are wishy-washy with their commitment to sign on with you.

But instead of getting down on yourself why don’t you start building yourself up and invest in yourself to grow your business and your career? “Become A Rockstar Wedding Planner” is the program that will change your life.

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